Concept & Trend: Internal Brand Book

Internal seasonal publications used to be the primary output of a concept and trend function. These tomes could take weeks to compile and produce, taxing manpower and fiscal resources beyond the return on their investment with new information presenting daily, devaluing the guidance within them.

The ever-ready font of visual and textual information that is the web provides the opportunity for constant absorption and review in real-time of new developments.

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e-blast